As a local business owner, you’re always looking for ways to attract new customers and grow your local business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure. Why Authority Matters What is authority and why does it matter? When you make a decision about where to spend money, you take many things into consideration. You may look at things such as the quality of the product or service you are buying, the cost of buying it, and the ease with which you can make the purchase. Those are all important, but there is one other thing that can make a huge difference in purchasing decisions, and that’s authority. A person who is considered to be an authority is someone people trust. Do you remember…

Read the rest of this entry

Have you given much thought to building a local business brand for your small business? If you’re like a lot of business owners, you haven’t. You spend your days wearing many different hats, handling everything from accounting to ordering to marketing. If you don’t have a dedicated marketing person, then brand building might be a low priority – but it shouldn’t be. The truth is that even if you don’t have a website, online store, or social media presence, you have an online brand. Recent research shows that 80% of consumers research brands and products online before making a purchase. With that in mind, here are some tips to help you build a solid online brand for your business starting today. Tip #1: Make sure your listings are consistent The first thing you need to do, even if you don’t have a website, is to check out your listings online…

Read the rest of this entry

Choosing which paid ad services to use for your online advertising can feel like a crapshoot. There are so many options available, and the pressure to pick the right one – especially when you have a limited advertising budget – is enormous. As a small business owner, you don’t have money to burn. That means that you need to try to maximize your ROI right from the beginning. The type of business you own has a lot to do with which advertising platform you pick. However, there are a few that perform well for local businesses regardless of what they do. Here are the three top services to use if you want to increase your traffic today. #1: Facebook Local Awareness Ads Facebook is the largest social media site, and its users have a very high level of engagement, with many of them visiting the site multiple times each day….

Read the rest of this entry

Businesses must quickly decide on their immediate online marketing plan for 2016 in order to leverage on the latest Digital marketing technologies and offers. Their choice could be simple or complex depending on the business objectives, goals and budget. There are many areas of Digital marketing that could impact the business bottom line and market reputation. It is the business owner or marketer’s insight and foresight that would steer the company into greater glory. This could readily happen with the deployment of 5 dynamic Digital marketing tips.   Prompt Responses Many dynamic business opportunities with huge profits are lost when marketers or business entrepreneurs are too busy to respond to potential business leads on their queries, comments, feedback or purchases. Marketers and business owners must remember the fierce market competition where competitors are always lurking around to snatch away their business opportunities. Every potential lead is a potential business customer…

Read the rest of this entry