Writing Web Copy content  is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work. Here, you’ll learn 3 tips for writing web content that converts. Inform, don’t sell Obviously, the goal of your website is to convince the reader to buy your products and services. However, the key to doing this isn’t by aggressively advertising the products. Instead, highlighting the benefits of your business is what truly works. So what does this mean? Well when a visitor lands on your page, they are there because they already know what they want and they know that you sell it. However, what they don’t know is whether or not they want to buy…

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Word of mouth advertising is one of the oldest, but most effective forms of advertising. Simply put, it is the means of one person telling another person something about your business. It has always been one of the most powerful tools to have as an advertising medium. Ask yourself, are you more interested in listening to what a commercial has to say or what your best friend has to say? Who is more believable? As a business, part of your advertising plan should focus on word of mouth advertising.  But in the world of today, word of mouth advertising is not just one person telling another of a product, as in one woman telling another woman about a product they love. Rather, there are many online and offline methods for delivering a word of mouth experience. In this article, we focus on a few methods of advertising that can help…

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If you read articles about social media marketing, then you are likely to have seen some advice along these lines: For the best results, have someone monitor your social media accounts all the time. Or maybe… Social media automation takes most of the work out of social media marketing. Those both sound pretty good, right? Solid advice meant to help you retain customers and make the most of your social media marketing. There’s only one problem here. Neither one of the above statements is rooted in reality. Very few companies can afford to have someone monitor their social media 24 hours a day. Likewise, automating everything is a good way to show customers that you don’t care about them. In other words, the truth lies somewhere in the middle. Automation can be useful, but it can’t replace genuine, human customer service. How and when should you consider using automation? Keep reading…

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Understand where your market hangs out. According to the Pew Research Center, Facebook is the king of the hill BY FAR, with 79% of users in the U.S. using Facebook. That’s 8 out of 10 people with a Facebook account. It’s twice that of Twitter, Pinterest, Instagram or LinkedIn. But that doesn’t mean Facebook is right for your audience. You still have to do the research to find out where your market goes for it’s social influencer activity.   How do you find out where your audience are active? First, you ask your current audience members which platform they use the most. Start there, and back it up with data. Define the key elements of your audience.   What are the key elements of your audience? Here is an example: Female 38 $75,000 Married Children Starting a business Loves to travel College graduate Has tried to build her business already…

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