If you read articles about social media marketing, then you are likely to have seen some advice along these lines: For the best results, have someone monitor your social media accounts all the time. Or maybe… Social media automation takes most of the work out of social media marketing. Those both sound pretty good, right? Solid advice meant to help you retain customers and make the most of your social media marketing. There’s only one problem here. Neither one of the above statements is rooted in reality. Very few companies can afford to have someone monitor their social media 24 hours a day. Likewise, automating everything is a good way to show customers that you don’t care about them. In other words, the truth lies somewhere in the middle. Automation can be useful, but it can’t replace genuine, human customer service. How and when should you consider using automation? Keep reading…

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Understand where your market hangs out. According to the Pew Research Center, Facebook is the king of the hill BY FAR, with 79% of users in the U.S. using Facebook. That’s 8 out of 10 people with a Facebook account. It’s twice that of Twitter, Pinterest, Instagram or LinkedIn. But that doesn’t mean Facebook is right for your audience. You still have to do the research to find out where your market goes for it’s social influencer activity.   How do you find out where your audience are active? First, you ask your current audience members which platform they use the most. Start there, and back it up with data. Define the key elements of your audience.   What are the key elements of your audience? Here is an example: Female 38 $75,000 Married Children Starting a business Loves to travel College graduate Has tried to build her business already…

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At this point, you probably know all of the statistics about online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice about claiming your listings, optimizing your profiles on review sites, and using negative reviews to your advantage. That’s good – but is it enough? Claiming your profiles is only a small part of the game when it comes to using online reviews to grow your business. If you rest on your laurels and don’t take action to attract new and positive reviews, you risk having people view your business as outdated or unpopular. With that in mind, here are some ways that you can get more positive online reviews of your business to increase your visibility and attract customers. Add Review Options to Your Website…

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It’s a good time to look further ahead and think about what your marketing trends and strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies. With that in mind, here are killer marketing trends to embrace in 2017. #1: Live Video Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and even individuals with its immediacy. The key to using live video effectively is to plan ahead and have a strategy for using it. Not every topic or situation lends itself to live video, but some that due include: – Live Q & A sessions where you answer questions from the comment section – Demonstrations of new products (or unboxing…

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