It’s a good time to look further ahead and think about what your marketing trends and strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies. With that in mind, here are killer marketing trends to embrace in 2017. #1: Live Video Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and even individuals with its immediacy. The key to using live video effectively is to plan ahead and have a strategy for using it. Not every topic or situation lends itself to live video, but some that due include: – Live Q & A sessions where you answer questions from the comment section – Demonstrations of new products (or unboxing…

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You might have heard the saying, “All politics is local.” It has been said so frequently that it’s almost become a cliché – but the thing about clichés is that they always contain a kernel of truth. When it comes to promoting and growing a small business, you might say that all marketing is local. As search algorithms and analytics become increasingly sophisticated, the potential to track and hyper-target your company’s marketing efforts to the people most likely to frequent your business is huge. With that in mind, here are some local marketing statistics that are affecting your business right now. Customers Want to Read Your Emails on Mobile Devices According to SmallBizTrends, 60% of all consumers say that email is their preferred method for receiving information from their favorite companies and brands. That makes email one of the most effective marketing methods around in spite of the fact that it’s…

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As a local business owner, you’re always looking for ways to attract new customers and grow your local business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure. Why Authority Matters What is authority and why does it matter? When you make a decision about where to spend money, you take many things into consideration. You may look at things such as the quality of the product or service you are buying, the cost of buying it, and the ease with which you can make the purchase. Those are all important, but there is one other thing that can make a huge difference in purchasing decisions, and that’s authority. A person who is considered to be an authority is someone people trust. Do you remember…

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Have you given much thought to building a local business brand for your small business? If you’re like a lot of business owners, you haven’t. You spend your days wearing many different hats, handling everything from accounting to ordering to marketing. If you don’t have a dedicated marketing person, then brand building might be a low priority – but it shouldn’t be. The truth is that even if you don’t have a website, online store, or social media presence, you have an online brand. Recent research shows that 80% of consumers research brands and products online before making a purchase. With that in mind, here are some tips to help you build a solid online brand for your business starting today. Tip #1: Make sure your listings are consistent The first thing you need to do, even if you don’t have a website, is to check out your listings online…

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