Internet Marketing Essentials Internet marketing basically refers to marketing efforts and advertising that utilizes emails and the World Wide Web to create and drive sales opportunities via e-commerce from emails and websites. Internet t initiatives and efforts are normally used together with conventional types of marketing and advertising such as television, radio and newspapers. Internet marketing also known as online marketing could be broken down to more specialized fields like social media marketing, e-mail marketing and web marketing.  Social Media marketing includes advertising and marketing strategies via social networking sites such as Facebook and Twitter. Marketing and advertising techniques should be taken advantage of these web sites, considering the vast amount of consumers using social networking sites on a day to day basis.  E-mail marketing involves making use of marketing and advertising strategies using email messages to attract and reach out to current and potential consumers. Web marketing utilizes e-commerce…

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