“You must make yourself the Go-To Person, Place or Entity for some audience searching for – or that can be interested in – you and your deliverables. “You must understand that Lead flow is lifeblood (to your business), not talent or skill, not expertise or credentials, not a superior or even unique product. If you do not make yourself a master of lead generation, what ever other mastery you may possess is devalued and feckless. “You generate lead flow to monetize lead flow, not for any other reason. Not to inform or entertain or pile up impressive statistics.” Dan Kennedy According to Dan, the most powerful model for making money centers around lead generation, with these basic tenants: 1. Focus and specificity – Magnetic attraction is greatly strengthened by being an advocate for somebody in particular with very specific needs, desires or interests. Each individual person carries only a handful…

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