Top 10 Lead Generation Tips for Local Businesses Do Your Research – Before you even attempt to generate new leads online, do your research to get specific details on your target audience. Who are they? What are they searching for online? How are they conducting these searches? This will help you create an effective keyword strategy to capture these leads. Use Paid Online Advertising – Pay-per-click online ads are a great way to drive highly-targeted traffic to your website quicker than SEO. With a set monthly budget and some solid keywords, you can capture specific leads who are looking for your exact products or services in the area. Connect with Prospects on Social Media – More and more people are using social media to interact with local businesses in their area. If your target audience is spending time on sites such as Facebook, Twitter, or LinkedIn, set up profiles on…

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Top 10 Mobile Website Tips for Local Businesses Keep Content Short & Sweet – Smartphone screens are very small, so don’t overcrowd your mobile site with extra content and images. Decide on the type of content that mobile users would be interested in and stick with that. Go easy on the text and get your message across more effectively. Carefully Plan Your Layout – Avoid clutter and confusion; keep the design simple and navigation easy so your site visitors do not become confused. Too many bells and whistles could cause your site to load slowly, which will cause many visitors to leave within seconds. Create for Multiple Devices – There are many mobile devices on the market, such as iPhones, Androids, and BlackBerrys. Make sure your mobile site is compatible and accessible on all of them in order to reach a bulk of your target audience. Use mobile emulators to…

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Top 10 Customer Loyalty Tips for Local Businesses Use Email to Stay in Touch – Turning your new customers into repeat customers is golden. Email marketing is a great way to keep the lines of communication open after the initial sale. It allows you to build relationships with them, which translate into more revenue. Socialize with Your Customers – Billions of consumers use social media today; making it a great way for you to stay connected with your customers in a positive way. It allows for real-time consumer to business interaction on a consistent basis, which leads to more retention. Provide Great Service – “Customer Service = Repeat Business.” Address concerns and problems promptly. Respond to and correct any issues that are uncovered with negative online reviews. Taking these measures will build confidence in the fact that you care about your customers. Under-Promise & Over-Deliver – Not meeting your customers’…

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  Top 10 Blogging Tips for Local Businesses Localize & SEO Your Posts – Look for ways that you can incorporate your city name and keywords in your blog posts’ titles and content. To avoid over-optimizing and keyword stuffing, only include keywords where they make sense and flow well with the overall message of your content. Create a List of Blog Post Ideas – Want to post consistently without scrambling for content? Create a list of blog post ideas ahead of time so when you want to publish something, you can simply pick from your hot list of ideas. Focus on Your Audience – When choosing blog post topics, think about what drives your audience’s wants and needs. For instance, compile a list of questions you receive from customers and use them to create blog posts; give them valuable tips, educate them and help solve their problems. Write in Simple…

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