Do you have Google Alerts set up to notify you via email whenever someone mentions your brand online? Are you actively engaged in social media so you know exactly how your customers feel about your products and services? Do you consistently monitor your review site listings to see you’re your customers are saying about you? If not, you probably have no idea what people are saying about your company on the internet. Many small business owners have the misconception that only big corporations become subject of discussions in the online environment. They fail to grasp the concept of online talk these days, which is a much larger concept than the online edition of some newspapers or the web page of some TV and radio stations. Do you know how easy it is to build or destroy a business’ reputation through social media? It starts like an avalanche, with one comment…

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