Facebook is one of the more popular social media networks in town today with more and more businesses clamoring to be seen on this platform. However, this powerhouse platform that boasts of millions of subscribers and fans has shifted its own marketing strategy to impose a ‘pay-to-play’ mode. Hence, Facebook ads now cost more than yesteryears for businesses to promote their goods and wares. Nevertheless, it is still a highly preferred advertising option even with the payment required to target potential leads and niche markets. Reaching Customers Facebook has been found to be highly effective in reaching targeted audiences and potential leads to fuel the business. It is an ideal networking platform to widen the search for new customers while extending the marketing reach to business prospects through relevant business updates. And this social media networking platform does not disappoint with continuous progression on offering advanced and better features to…

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