Media buying is the business of purchasing advertising space and time on web, TV, radio or other digital media to run ads and reach customers. It helps businesses to get targeted traffic on their website. But before buying online advertisements, there is a phase prior to that which is called “Media Planning”. It assists you to examine your competition and webpages where you are looking for buying the ad space. Media Planning also helps you create landing pages, banners and placing ads for the ultimate organization. It becomes quite convenient for business owners to get the best results for their efforts. Brands and agencies want to boost their brand awareness, increase sales, reduce time consumption in buying cycles, and give more time to analyze, learn and optimize performance in order to build an elegant media decision. LotCon Media Buying Training Guide will help you to… • Get targeted traffic to…

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Online marketing, also known as “eMarketing, Digital Marketing, Internet Marketing,” as well as other terms translates into “advertising online or on the web.” There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment. Online Marketing is Effective The sole purpose of successful online marketing is to utilize a campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit. However, just having a website does not work anymore. Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and profit. Online marketing costs much less in comparison with most other marketing strategies. Moreover, online marketing allows you to target your efforts all…

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It is common for businesses and market experts to be always on the lookout for emerging trends and conditions in the market especially when a new year comes on. 2015 is expected to offer a diverse range of creative business options from marketing to customer services using advanced technologies. New technologies are quickly generating more creative advertising tools for businesses big and small. Reducing technology costs are enabling many marketers and business owners to garner relevant, useful knowledge and tools that can boost their business branding and advertising. Hence, it is not surprising that the market is experiencing buoyancy today with a growing momentum. Creative Advertising Trends Businesses that want to continue positive growth in the midst of growing competition must stay alert to the market conditions. Creative advertising trends are likely to emerge rapidly in 2015 with new technologies sprouting. Marketers and business owners need to look for the…

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