Finding new customers is easy, but keeping them can be a real struggle. It is estimated that the average business loses up to 20% of its existing customers each year because they fail to maintain a good long-lasting relationship. Many businesses don’t realize that customer retention is actually just as important as finding new ones. So if you don’t currently have a customer retention strategy in place, now is definitely the time to change that. Luckily, the internet has made it easier than ever to maintain good customer relations with email and social media. Email marketing – Keeping customers in the loop The key to customer retention is ensuring your business is fresh in their minds. Email marketing is one of the most successful ways to do this. First, you should offer something of value in exchange for email addresses on your website, blog, and social media profiles. Once you…

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Since the Holiday Season is unfolding, it is great to think about giving holiday gifts to your customers. Now, there are many beliefs and holidays out there, so be sure to know a little something about your buyers before you just give them anything. For instance, do they celebrate the same holidays as a majority of people, or are there special holidays they celebrate? Even if there are people who celebrate different holidays, there are still things you can give them that will make them appreciate doing business with you. Sometimes a simple greeting card wishing them a wonderful holiday goes a long way. If you don’t know what they celebrate, a generic holiday gift will do. I have heard testimonials that people will continue to buy from a business because they received some form of a greeting card. They felt that the company remembered them and cared about them enough…

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Seven Online Marketing Tools You Probably Aren’t Using – But Should Be! 1. Discover Engaging Content with Impactana By now, everyone pretty much knows that updating your blog with fresh quality content on a regular basis is critical to maintaining your rankings on Google, but finding good topics to write about isn’t always an easy thing to do. Now you can find and curate content that you know will be liked, and shared by your audience. Impactana allows you to find great content based on a number of metrics – backlinks, likes, views, shares, comments, etc. You can use the information from Impactana to drive the content you curate on your social networks and to inspire content you create on your own blog 2. FollowerWonk Tweet smarter and take your twitter marketing to the next level. The more we use this tool, the more we love it. It’s a clear…

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Our November Business Report is published and available for FREE download (no email required). Forty-five packed pages of content! There is a Q&A section (5 pages), here is an example: Q. Does reciprocity still work? If I give away, say, a report to my list, are they then more likely to make a purchase? A. Good question, and it depends. While it’s true that people like to make things even, and thus return a favor with a favor, there is another factor in play: Giving things away for free online is now so prevalent that it can lose much of its meaning. A study found that when wait staff gave a piece of chocolate candy to their customers, their tips increased. When they gave two pieces to their customers, their tips increased even more. And when they gave 1 piece and then gave a second piece, their tips increased again. So…

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