Businesses must quickly decide on their immediate online marketing plan for 2016 in order to leverage on the latest Digital marketing technologies and offers. Their choice could be simple or complex depending on the business objectives, goals and budget. There are many areas of Digital marketing that could impact the business bottom line and market reputation. It is the business owner or marketer’s insight and foresight that would steer the company into greater glory. This could readily happen with the deployment of 5 dynamic Digital marketing tips.   Prompt Responses Many dynamic business opportunities with huge profits are lost when marketers or business entrepreneurs are too busy to respond to potential business leads on their queries, comments, feedback or purchases. Marketers and business owners must remember the fierce market competition where competitors are always lurking around to snatch away their business opportunities. Every potential lead is a potential business customer…

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Tips to Get More Email Subscribers Email Marketing Simply Ask People to Sign Up Whether you do it on your website, social media, at the point of checkout, or on a printed flyer, don’t be shy about asking people to join your email list or newsletter Don’t Ask for Too Much All you really need from your target audience is an email address to get them on your list; the more information you ask for, the less likely they are to subscribe Encourage People to Forward Your Newsletters Reach more people by asking your existing subscribers to forward your emails to their families and friends; this doesn’t cost you a thing, but could add a substantial amount of subscribers to your list Start a Loyalty Program Digital loyalty programs are the perfect way to build an email list; once they join your loyalty club, you have permission to email them…

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Reach, diversity and speed are three of the most important Social Media Metrics factors that matter in social media marketing. The right software provided the right app for marketing a product, online. Google ads hit their numbers with aggressive advertising skill showing us that the most important metrics which are being kept in view this year are: Insight metrics: The like button, the number of people that commented or shared the posts and how many people reviewed the content. Resonant metrics: The number of people, who shared or mentioned the content. The number of times the potential customers actually viewed the site and the frequency of its engagement with people. Sales metrics: Even if the potential customer visits the company site, it is not necessary that the purchase is made. So the number of sales is necessary to be determined. Looking at the above mentioned measures, it is easy to gauge…

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In the past few years, Google has made several changes in their algorithm to provide users with higher quality content and rewarding sites (websites or blogs) that provide a great user experience. These changes can have a drastic effect on your rankings, so make sure that you avoid these nine common rank-killing mistakes. Neglecting Mobile Devices In 2015, mobile searches surpassed desktop searches. Google will now actually penalize your site for not having a mobile version of your site. Responsive blogs are mandatory for doing business on the Internet today. Whatever you do, make sure you have a mobile optimized website. Not Grouping Keywords The practice of keyword stuffing to increase your rankings is dead. However, there are those who still believe that each article should only target one or two keywords. The truth is, with the advances in Google’s algorithm, Google is able to understand the overall topic of a…

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