Have you given much thought to building a local business brand for your small business? If you’re like a lot of business owners, you haven’t. You spend your days wearing many different hats, handling everything from accounting to ordering to marketing. If you don’t have a dedicated marketing person, then brand building might be a low priority – but it shouldn’t be. The truth is that even if you don’t have a website, online store, or social media presence, you have an online brand. Recent research shows that 80% of consumers research brands and products online before making a purchase. With that in mind, here are some tips to help you build a solid online brand for your business starting today. Tip #1: Make sure your listings are consistent The first thing you need to do, even if you don’t have a website, is to check out your listings online…

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Choosing which paid ad services to use for your online advertising can feel like a crapshoot. There are so many options available, and the pressure to pick the right one – especially when you have a limited advertising budget – is enormous. As a small business owner, you don’t have money to burn. That means that you need to try to maximize your ROI right from the beginning. The type of business you own has a lot to do with which advertising platform you pick. However, there are a few that perform well for local businesses regardless of what they do. Here are the three top services to use if you want to increase your traffic today. #1: Facebook Local Awareness Ads Facebook is the largest social media site, and its users have a very high level of engagement, with many of them visiting the site multiple times each day….

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