You might have heard the saying, “All politics is local.” It has been said so frequently that it’s almost become a cliché – but the thing about clichés is that they always contain a kernel of truth. When it comes to promoting and growing a small business, you might say that all marketing is local. As search algorithms and analytics become increasingly sophisticated, the potential to track and hyper-target your company’s marketing efforts to the people most likely to frequent your business is huge. With that in mind, here are some local marketing statistics that are affecting your business right now. Customers Want to Read Your Emails on Mobile Devices According to SmallBizTrends, 60% of all consumers say that email is their preferred method for receiving information from their favorite companies and brands. That makes email one of the most effective marketing methods around in spite of the fact that it’s…

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