Understand where your market hangs out. According to the Pew Research Center, Facebook is the king of the hill BY FAR, with 79% of users in the U.S. using Facebook. That’s 8 out of 10 people with a Facebook account. It’s twice that of Twitter, Pinterest, Instagram or LinkedIn. But that doesn’t mean Facebook is right for your audience. You still have to do the research to find out where your market goes for it’s social influencer activity.   How do you find out where your audience are active? First, you ask your current audience members which platform they use the most. Start there, and back it up with data. Define the key elements of your audience.   What are the key elements of your audience? Here is an example: Female 38 $75,000 Married Children Starting a business Loves to travel College graduate Has tried to build her business already…

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