Writing Web Copy content  is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work. Here, you’ll learn 3 tips for writing web content that converts. Inform, don’t sell Obviously, the goal of your website is to convince the reader to buy your products and services. However, the key to doing this isn’t by aggressively advertising the products. Instead, highlighting the benefits of your business is what truly works. So what does this mean? Well when a visitor lands on your page, they are there because they already know what they want and they know that you sell it. However, what they don’t know is whether or not they want to buy…

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Word of mouth advertising is one of the oldest, but most effective forms of advertising. Simply put, it is the means of one person telling another person something about your business. It has always been one of the most powerful tools to have as an advertising medium. Ask yourself, are you more interested in listening to what a commercial has to say or what your best friend has to say? Who is more believable? As a business, part of your advertising plan should focus on word of mouth advertising.  But in the world of today, word of mouth advertising is not just one person telling another of a product, as in one woman telling another woman about a product they love. Rather, there are many online and offline methods for delivering a word of mouth experience. In this article, we focus on a few methods of advertising that can help…

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