Authority Branding

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Becoming an authority means having people look up to you, trusting your advice and following your recommendations.

Becoming an authority in your field is rarely easy, however. In many ways it’s similar to becoming a celebrity and anyone who sets out to establish themselves as an authority in their field needs to be prepared to put in the work and allow it to take time. 

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Published September 2015 – 40 pages / 11000 words