To Promote Your business You Need To Consistently Create Content That Attracts & Engages Your Market.
Content is important because it gives you a free advertising opportunity. Many companies today reduce their advertising budgets and invest the funds instead in creating and distributing content. Nearly all major content distribution channels are free to use, so this is literally free advertising. ..
The purpose of your online content is to raise awareness and drive engagement. When people are surfing the web looking for information, they’ll stumble upon your content through links or searches. If the content you have online helps them, entertains them, inspires them, or gives them some type of unique value, they’ll follow you and continue to consume your content.
Successful content creators don’t just sit down and crank out content whenever they’re inspired. They can produce consistently high-quality content on a frequent basis because they have a system in place for doing so
Press Play and Learn How It can be DONE!
In addition to raising awareness, this content must “engage” in order to be effective. This is tough to define exactly, but what it means is that it:
- Creates a connection with the reader
- Draws the reader in and makes them want to read more
- Offers something new and unique the reader hasn’t encountered before
- Gets the reader actively involved with it
- Is relevant to the reader, or inspires an “a-ha” moment
- Inspires the reader
- Leads the reader to take action
- Earns respect in field – this could lead to lucrative business and/or partnerships.
- To Carry Yourself Like an Authority…Help People…Go the extra Mile
Think back to a time recently when you were skimming through your Facebook feed or surfing around reading articles online. At some point, there’s likely to have been one article that made you stop, sit up and pay attention. You might have bookmarked it or shared it with your friends. Engaging content has this effect on the reader.
Content is also important because it gives you a free advertising opportunity. Many companies today reduce their advertising budgets and invest the funds instead in creating and distributing content. Nearly all major content distribution channels are free to use, so this is literally free advertising.
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Published August 2015 – 135+ pages / 27000 words