You might have heard the saying, “All politics is local.” It has been said so frequently that it’s almost become a cliché – but the thing about clichés is that they always contain a kernel of truth. When it comes to promoting and growing a small business, you might say that all marketing is local. As search algorithms and analytics become increasingly sophisticated, the potential to track and hyper-target your company’s marketing efforts to the people most likely to frequent your business is huge. With that in mind, here are some local marketing statistics that are affecting your business right now. Customers Want to Read Your Emails on Mobile Devices According to SmallBizTrends, 60% of all consumers say that email is their preferred method for receiving information from their favorite companies and brands. That makes email one of the most effective marketing methods around in spite of the fact that it’s…

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Our November Business Report is published and available for FREE download (no email required). Forty-five packed pages of content! There is a Q&A section (5 pages), here is an example: Q. Does reciprocity still work? If I give away, say, a report to my list, are they then more likely to make a purchase? A. Good question, and it depends. While it’s true that people like to make things even, and thus return a favor with a favor, there is another factor in play: Giving things away for free online is now so prevalent that it can lose much of its meaning. A study found that when wait staff gave a piece of chocolate candy to their customers, their tips increased. When they gave two pieces to their customers, their tips increased even more. And when they gave 1 piece and then gave a second piece, their tips increased again. So…

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