Writing Web Copy content  is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work. Here, you’ll learn 3 tips for writing web content that converts. Inform, don’t sell Obviously, the goal of your website is to convince the reader to buy your products and services. However, the key to doing this isn’t by aggressively advertising the products. Instead, highlighting the benefits of your business is what truly works. So what does this mean? Well when a visitor lands on your page, they are there because they already know what they want and they know that you sell it. However, what they don’t know is whether or not they want to buy…

Read the rest of this entry

Top 10 Email Marketing Tips for Local Businesses Develop an Email Marketing Plan First – Before you start an email marketing campaign, create a plan that details your goals, what type of emails you will send, and who your target audience is. Otherwise, you could get started on the wrong foot. Build a Targeted List of Subscribers – Email marketing is only as effective as the quality of your list. When building your list, target people who are already doing business with your brand – or at least those who have shown interest in what you have to offer. Use Accurate Subject Lines – One big mistake is to hook people into opening your email with a subject line that is totally irrelevant to your email content. This is a big turn-off to your subscribers and can cause many of them to opt-out of your list. Keep Your Content Relevant…

Read the rest of this entry

Emails are an important form of communication with the progressive technology that is impacting consumers and businesses today. This technology feature has evolved into email marketing which is now considered a comprehensive concept for online marketing campaigns. Emails are frequently sent to communicate relevant information for personal or business purposes. Today, emails are also manipulated to serve businesses whether it is paid or free. Online businesses Modern businesses have transited from traditional marketing approaches of media advertising to online marketing via emails and affiliates. Hence, companies that embrace email marketing are moving on with technology to stay relevant and competitive in business. This impactful online marketing approach is able to secure a wider niche market for business with no boundaries. Although conventional methods of sending business letters via postal services are still available, these are modestly used as consumers and businesses today are embarking and embracing technology which offer a…

Read the rest of this entry