Modern businesses today have a host of dynamic marketing options at their fingertips. With proper planning and implementation, businesses could enjoy success in their marketing endeavors. Advanced technologies brings forth advanced marketing techniques to revolutionize business promotions and advertising. Inbound Marketing for Better Outcomes The market offers plenty of marketing options for any business that are serious in making a strong impact in the marketplace. Marketing strategies include inbound marketing, outbound marketing and traditional marketing. Outbound marketing tends to seek out potential customers in a push strategy. It adopts advertising on traditional marketing media such as TV, radio, billboards and print media. An active outreach is executed through cold calls and direct mails. These are known as interruptive marketing techniques which may not augur well with many customers. Such forms of marketing activities are also known as traditional marketing where the cost is high. Moreover, very few consumers respond to…

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