It’s a good time to look further ahead and think about what your marketing trends and strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies. With that in mind, here are killer marketing trends to embrace in 2017. #1: Live Video Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and even individuals with its immediacy. The key to using live video effectively is to plan ahead and have a strategy for using it. Not every topic or situation lends itself to live video, but some that due include: – Live Q & A sessions where you answer questions from the comment section – Demonstrations of new products (or unboxing…

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Choosing which paid ad services to use for your online advertising can feel like a crapshoot. There are so many options available, and the pressure to pick the right one – especially when you have a limited advertising budget – is enormous. As a small business owner, you don’t have money to burn. That means that you need to try to maximize your ROI right from the beginning. The type of business you own has a lot to do with which advertising platform you pick. However, there are a few that perform well for local businesses regardless of what they do. Here are the three top services to use if you want to increase your traffic today. #1: Facebook Local Awareness Ads Facebook is the largest social media site, and its users have a very high level of engagement, with many of them visiting the site multiple times each day….

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If you own a business in today’s modern world, you know that it’s no longer a question of whether you have an online presence or not. It’s now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established. It’s not wise to just let things fall where they may when your online reputation is involved. Businesses can’t just let other people determine what their brand is, they should be the one on top of it controlling the narrative. This is where online reputation management comes in. What is online reputation management? Online reputation management is the practice of taking charge of a brand’s reputation on the web. It involves constant monitoring and making sure that the perception of a business stays on the favorable side by boosting positive content and decreasing the visibility…

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Trendy Topics for Next Year

When you’ve chosen a niche for your business, you have to know what’s new in the field that you’re in. It’s important that you stay on top of all of the cutting edge information. If you don’t, then the details that you have will be out of date and your audience will consider your content useless. They’ll move on and spend their time and money with your competition. There are some ways that you can keep up with the trendy topics so that you never fall behind the times. Learning how to research and be aware is an important part of your business success. [FBShareToUnlock cookieexpdays=”999″ fbappid=”1625321757728643″ fbsharetounlockmsg=”Click%20on%20the%20Facebook%20Share%20Button%20below%20to%20UNLOCK%20the%20Download%20Link%21″ fbsharesuccessmsg=”Thanks%20for%20completing%20the%20SHARE.%20Your%20content%20will%20now%20UNLOCK%21″ hidecontent=”” name=”http%3A//lotcon.biz/trendy-topics-for-next-year/” url=”http%3A//lotcon.biz/trendy-topics-for-next-year/” picture=”” caption=”http%3A//lotcon.biz/wp-content/uploads/2015/12/LotCon-Business-Report-Trends-2016.pdf” description=”Trends%202016″ templatename=”template2″ fbsharebtnimage=”http%3A//lotcon.biz/wp-content/plugins/fbsharetounlock/includes/images/share-on-facebook-to-unlock.png” width=”650″ align=”left” shareheadingtext=”UNLOCK%20HIDDEN%20DOWNLOAD%20LINK” sharesubheadingtext=”Click%20on%20the%20button%20below%20to%20Unlock%20Hidden%20Content%21″ shareheadingbackground=”EEEEEE” sharebodybackground=”FFFFFF” shareheadingtextcolor=”000000″ shareborderwidth=”20px” showclickherearrow=”Y” arrowleftimage=”%3Cimg%20style%3D%22border%3A%200%3Bbox-shadow%3A0%200%200%20transparent%3Bwidth%3A43px%21important%3Bheight%3A44px%21important%3B%22%20%20src%3D%22http%3A//lotcon.biz/wp-content/plugins/fbsharetounlock/includes/images/arrow-left.png%22%20/%3E” arrowrightimage=”%3Cimg%20style%3D%22border%3A%200%3B%20box-shadow%3A0%200%200%20transparent%3Bwidth%3A43px%21important%3Bheight%3A44px%21important%3B%22%20src%3D%22http%3A//lotcon.biz/wp-content/plugins/fbsharetounlock/includes/images/arrow-right.png%22%20/%3E” ] Click here to download: 2016 Trends [/FBShareToUnlock] Watch Magazine Covers for Top Tips Trying to come up with topics that keep…

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