Local SEO Myths

Local SEO Myths - LotCon News

As a small business owner, you have heard all the hype.  You know you need to have a presence online in order to survive in today’s technology driven business world.  Yet, online marketing is a mystery to many small business owners.  And, even more intimidating is local marketing. As confusing as it may be, many small business owners, just like you, are often lead to believe that they can conduct their local marketing SEO the same way as the national brands.  What works for the national brands will not work for your local small business trying to beat out the local competition. It is hard for any business owner to understand the difference between right and wrong in relation to local SEO marketing, as the majority of information available is unclear and inconsistent.  Let’s look at some of the local SEO myths behind successful SEO for local business. Link building…

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Whether you like it or not, social media has now become a part of everyday life and that includes how you present your business to your customers. Whether you own a small handyman service or a computer repair shop, if you want to increase your market share, you’ll need to have a presence on social media. But how can you determine whether or not you are actually making an impact on social media? It can be daunting at first, especially if you don’t consider yourself an expert when it comes to technology, but all you have to do is follow these guidelines and you’ll easily be able to understand how your customers are interacting with you through social media. Understanding Social Analytics It makes sense to actually understand the meaning of social analytics before you attempt to measure it. To make it simple, social analytics are the measurements of the…

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Becoming an authority in your field

Have you ever dreamed about becoming an authority in your field? Well, you’re not alone! This is something many people dream about, but few ever get a chance to realize their dreams. The fact is that becoming an authority is no easy feat, especially if you’re starting from scratch. However, by reading and taking the advice in this guide to heart, you’ll already be ahead of most of your competitors. You’ll learn more about what being a local authority means, and you should also have a pretty good idea about the steps required to get there. While everyone’s path will be different, there are still many practices you should try to follow to maximize your chances of becoming an established authority in your field.

Marketing your business online is an incredibly powerful way to increase your visibility and to start attracting more new customers. The cost of online marketing is relatively low compared to other types and yet it’s possible to create a much more impactful and engaging campaign this way when compared with advertising in magazines for example. Seeing as most of us now find they companies we want to buy from on the web, it stands to reason that this should be the logical place to spread the word when promoting your own offerings. The question then is not whether to market yourself online but how to go about it. Here you have two main options: managing your own online marketing and doing everything in-house, or outsourcing the process to another individual/company who can take care of it for you. Here we will look at why the latter is the much better…

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