Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable. Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise. What is Lead Ads for Local Businesses? Traditional Facebook ads offer users the chance to click and be redirected to a business’s Facebook page or website. Lead Ads is a little different, because it allows customers to click the ad and then request additional information from the business in question. For example, they might request: A price estimate or quote A product demo A free menu item A newsletter…

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Since the Holiday Season is unfolding, it is great to think about giving something to your customers. Now, there are many beliefs and holidays out there, so be sure to know a little something about your buyers before you just give them anything. For instance, do they celebrate the same holidays as a majority of people, or are there special holidays they celebrate? Even if there are people who celebrate different holidays, there are still things you can give them that will make them appreciate doing business with you. Sometimes a simple greeting card wishing them a wonderful holiday goes a long way. If you don’t know what they celebrate, a generic holiday gift will do. I have heard testimonials that people will continue to buy from a business because they received some form of a greeting card. They felt that the company remembered them and cared about them enough…

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“You must make yourself the Go-To Person, Place or Entity for some audience searching for – or that can be interested in – you and your deliverables. “You must understand that Lead flow is lifeblood (to your business), not talent or skill, not expertise or credentials, not a superior or even unique product. If you do not make yourself a master of lead generation, what ever other mastery you may possess is devalued and feckless. “You generate lead flow to monetize lead flow, not for any other reason. Not to inform or entertain or pile up impressive statistics.” Dan Kennedy According to Dan, the most powerful model for making money centers around lead generation, with these basic tenants: 1. Focus and specificity – Magnetic attraction is greatly strengthened by being an advocate for somebody in particular with very specific needs, desires or interests. Each individual person carries only a handful…

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