If you read articles about social media marketing, then you are likely to have seen some advice along these lines: For the best results, have someone monitor your social media accounts all the time. Or maybe… Social media automation takes most of the work out of social media marketing. Those both sound pretty good, right? Solid advice meant to help you retain customers and make the most of your social media marketing. There’s only one problem here. Neither one of the above statements is rooted in reality. Very few companies can afford to have someone monitor their social media 24 hours a day. Likewise, automating everything is a good way to show customers that you don’t care about them. In other words, the truth lies somewhere in the middle. Automation can be useful, but it can’t replace genuine, human customer service. How and when should you consider using automation? Keep reading…

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Using Periscope to Grow and Connect with Your Audience

Do you “Scope?” If you are online much these days, you may have been asked this question.  And if you’re like many, you had no idea what they were talking about. Scoping is a relatively new thing and allows you to grow and connect with your audience. What is Periscope? Periscope is a live streaming app developed by Twitter in 2015. Its platform allows you to share your life in real time no matter where you are and to anyone who stumbles on your broadcast who wants to watch. It is easy to use and completely free. You simply download the app from either iTunes App store or the Google Play store, signup and sign in. From the viewer’s perspective, the app notifies you when one of your followers or someone you choose to follow is broadcasting live. You simply tune in and watch. During the live stream, you can…

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Web Video Services

Web video is an affordable, yet highly engaging way to showcase your products and services, connect with customers and grow your business. It dominates the internet, claiming over 90% of web traffic as of 2013. Displaying your products with video can increase sales by as 20-40% and visitors who view product videos are 85% more likely to buy compared to those who don’t view a video. But, video isn’t just a sales boosting tool. The search engines LOVE video and if you know what you’re doing, your video can be on the first page of the search results in as little as 30 mins. We offer many different web video services and packages to fit any size business and budget and can create videos that help you claim your spot at the top of the search results. Which means more eyes on your business. So, if you want to increase sales, web…

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Media buying is the business of purchasing advertising space and time on web, TV, radio or other digital media to run ads and reach customers. It helps businesses to get targeted traffic on their website. But before buying online advertisements, there is a phase prior to that which is called “Media Planning”. It assists you to examine your competition and webpages where you are looking for buying the ad space. Media Planning also helps you create landing pages, banners and placing ads for the ultimate organization. It becomes quite convenient for business owners to get the best results for their efforts. Brands and agencies want to boost their brand awareness, increase sales, reduce time consumption in buying cycles, and give more time to analyze, learn and optimize performance in order to build an elegant media decision. LotCon Media Buying Training Guide will help you to… • Get targeted traffic to…

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