You might have heard the saying, “All politics is local.” It has been said so frequently that it’s almost become a cliché – but the thing about clichés is that they always contain a kernel of truth. When it comes to promoting and growing a small business, you might say that all marketing is local. As search algorithms and analytics become increasingly sophisticated, the potential to track and hyper-target your company’s marketing efforts to the people most likely to frequent your business is huge. With that in mind, here are some local marketing statistics that are affecting your business right now. Customers Want to Read Your Emails on Mobile Devices According to SmallBizTrends, 60% of all consumers say that email is their preferred method for receiving information from their favorite companies and brands. That makes email one of the most effective marketing methods around in spite of the fact that it’s…

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Seven Online Marketing Tools You Probably Aren’t Using – But Should Be! 1. Discover Engaging Content with Impactana By now, everyone pretty much knows that updating your blog with fresh quality content on a regular basis is critical to maintaining your rankings on Google, but finding good topics to write about isn’t always an easy thing to do. Now you can find and curate content that you know will be liked, and shared by your audience. Impactana allows you to find great content based on a number of metrics – backlinks, likes, views, shares, comments, etc. You can use the information from Impactana to drive the content you curate on your social networks and to inspire content you create on your own blog 2. FollowerWonk Tweet smarter and take your twitter marketing to the next level. The more we use this tool, the more we love it. It’s a clear…

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Online marketing, also known as “eMarketing, Digital Marketing, Internet Marketing,” as well as other terms translates into “advertising online or on the web.” There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment. Online Marketing is Effective The sole purpose of successful online marketing is to utilize a campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit. However, just having a website does not work anymore. Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and profit. Online marketing costs much less in comparison with most other marketing strategies. Moreover, online marketing allows you to target your efforts all…

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