If you read articles about social media marketing, then you are likely to have seen some advice along these lines: For the best results, have someone monitor your social media accounts all the time. Or maybe… Social media automation takes most of the work out of social media marketing. Those both sound pretty good, right? Solid advice meant to help you retain customers and make the most of your social media marketing. There’s only one problem here. Neither one of the above statements is rooted in reality. Very few companies can afford to have someone monitor their social media 24 hours a day. Likewise, automating everything is a good way to show customers that you don’t care about them. In other words, the truth lies somewhere in the middle. Automation can be useful, but it can’t replace genuine, human customer service. How and when should you consider using automation? Keep reading…

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Understand where your market hangs out. According to the Pew Research Center, Facebook is the king of the hill BY FAR, with 79% of users in the U.S. using Facebook. That’s 8 out of 10 people with a Facebook account. It’s twice that of Twitter, Pinterest, Instagram or LinkedIn. But that doesn’t mean Facebook is right for your audience. You still have to do the research to find out where your market goes for it’s social influencer activity.   How do you find out where your audience are active? First, you ask your current audience members which platform they use the most. Start there, and back it up with data. Define the key elements of your audience.   What are the key elements of your audience? Here is an example: Female 38 $75,000 Married Children Starting a business Loves to travel College graduate Has tried to build her business already…

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Reach, diversity and speed are three of the most important Social Media Metrics factors that matter in social media marketing. The right software provided the right app for marketing a product, online. Google ads hit their numbers with aggressive advertising skill showing us that the most important metrics which are being kept in view this year are: Insight metrics: The like button, the number of people that commented or shared the posts and how many people reviewed the content. Resonant metrics: The number of people, who shared or mentioned the content. The number of times the potential customers actually viewed the site and the frequency of its engagement with people. Sales metrics: Even if the potential customer visits the company site, it is not necessary that the purchase is made. So the number of sales is necessary to be determined. Looking at the above mentioned measures, it is easy to gauge…

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Facebook is one of the more popular social media networks in town today with more and more businesses clamoring to be seen on this platform. However, this powerhouse platform that boasts of millions of subscribers and fans has shifted its own marketing strategy to impose a ‘pay-to-play’ mode. Hence, Facebook ads now cost more than yesteryears for businesses to promote their goods and wares. Nevertheless, it is still a highly preferred advertising option even with the payment required to target potential leads and niche markets. Reaching Customers Facebook has been found to be highly effective in reaching targeted audiences and potential leads to fuel the business. It is an ideal networking platform to widen the search for new customers while extending the marketing reach to business prospects through relevant business updates. And this social media networking platform does not disappoint with continuous progression on offering advanced and better features to…

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