At this point, you probably know all of the statistics about online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice about claiming your listings, optimizing your profiles on review sites, and using negative reviews to your advantage. That’s good – but is it enough? Claiming your profiles is only a small part of the game when it comes to using online reviews to grow your business. If you rest on your laurels and don’t take action to attract new and positive reviews, you risk having people view your business as outdated or unpopular. With that in mind, here are some ways that you can get more positive online reviews of your business to increase your visibility and attract customers. Add Review Options to Your Website…

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It’s a good time to look further ahead and think about what your marketing trends and strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies. With that in mind, here are killer marketing trends to embrace in 2017. #1: Live Video Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and even individuals with its immediacy. The key to using live video effectively is to plan ahead and have a strategy for using it. Not every topic or situation lends itself to live video, but some that due include: – Live Q & A sessions where you answer questions from the comment section – Demonstrations of new products (or unboxing…

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You might have heard the saying, “All politics is local.” It has been said so frequently that it’s almost become a cliché – but the thing about clichés is that they always contain a kernel of truth. When it comes to promoting and growing a small business, you might say that all marketing is local. As search algorithms and analytics become increasingly sophisticated, the potential to track and hyper-target your company’s marketing efforts to the people most likely to frequent your business is huge. With that in mind, here are some local marketing statistics that are affecting your business right now. Customers Want to Read Your Emails on Mobile Devices According to SmallBizTrends, 60% of all consumers say that email is their preferred method for receiving information from their favorite companies and brands. That makes email one of the most effective marketing methods around in spite of the fact that it’s…

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As a local business owner, you’re always looking for ways to attract new customers and grow your local business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure. Why Authority Matters What is authority and why does it matter? When you make a decision about where to spend money, you take many things into consideration. You may look at things such as the quality of the product or service you are buying, the cost of buying it, and the ease with which you can make the purchase. Those are all important, but there is one other thing that can make a huge difference in purchasing decisions, and that’s authority. A person who is considered to be an authority is someone people trust. Do you remember…

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